How to design a business card

Wondering how to design a business card that actually gets noticed?

A well-designed business card is more than just your contact details – it’s a powerful tool for creating a professional first impression. From layout to print finishes, this guide will help you craft a card that’s memorable for all the right reasons.

In a world of LinkedIn profiles and digital networking, a well – designed business card can still make a powerful impression… when done right.

So how do you create one that stands out – not just visually, but memorably?

Here are our top tips for designing business cards that get attention and reflect your brand with impact.

1. Start with the Essentials

Before you get creative, make sure your card covers the basics:

Your name and job title
Business name and logo
Phone number and/or email
Website or social media (if relevant)

Tip: Don’t overload the card. Clear, well-structured information is key to making it user-friendly.

2. Prioritise Readability

No matter how beautiful the design is, if people can’t read it, it’s wasted. Choose a clean, legible font and stick to a maximum of two font types. Make sure the text contrasts well against the background.

Avoid: Overly decorative fonts, small type sizes, or busy backgrounds that compromise clarity.

3. Think About Material & Finish

Your choice of card stock and finish says a lot about your brand:

Silk: Smooth and modern with a subtle sheen
Uncoated: Easy to write on, ideal for appointment cards or notes
Matt Lamination: Smooth and understated
Gloss Lamination: Bold and shiny, enhances colours
Soft Touch Lamination: Velvety feel, adds a premium tactile finish

You can also add Spot UV for shine and contrast or Foiling to make your logo or name pop.

First impressions count. The feel of a quality card can leave a lasting impression long after the handshake.

4. Stay On Brand

Your business card should be an extension of your brand. Use your brand colours, typefaces, and logo consistently. Keep the tone and layout in line with your other marketing materials.

If you’re a creative agency, you can push the boundaries. If you’re a solicitor, you might want to keep it clean and professional. Match the design to the audience you want to impress.

5. Don’t Be Afraid of White Space

A crowded design is off-putting. White space isn’t “wasted” space – it actually draws attention to the key information and creates a more modern, confident feel.

Less really is more.

6. Use Both Sides Wisely

You’ve got two sides – use them!

Front: Your name, logo, and contact details
Back: Tagline, QR code, social media handles, or a strong visual

Bonus idea: Add a discount code, appointment reminder, or service list.

7. Consider a Custom Design

While templates are convenient, a custom design makes your card truly unique. Our design team at Reflex Print can work with you to create a layout that suits your business and stands out from the stack. If you orefer the ready made templates then software such as Canva have hundreds of designs and templates.

Ready to Make a Great First Impression?

At Reflex Print, we offer high-quality business card printing in Burton and across the UK. With full-colour printing, premium stocks, and luxury finishes, we’ll help you design cards that people want to keep.

Whether you supply your own artwork or need our design service—we’re here to help.