Best Print Ideas for Trade Shows

Trade shows are a golden opportunity to showcase your brand – and the best print ideas for trade shows are the ones that grab attention and leave a lasting impression. Whether you’re looking to build awareness, generate leads, or drive footfall to your stand, print marketing for trade shows plays a powerful role in achieving your event goals.

From practical giveaways to bold signage, here’s a list of tried-and-tested promotional print ideas that will help you make the most of your next trade show appearance.

1. Eye-Catching Roller Banners

One of the first things attendees will notice at a trade show is your signage. A professionally printed roller banner (also known as a pull up banner) placed at your stand entrance helps your business stand tall in a crowded room. They’re portable, easy to set up, and ideal for promoting your logo, tagline, or special offers.

Level up your signage by including a QR code on your pull-up banners. These can lead visitors to your website, product demos, or booking pages. It’s a modern, interactive way to connect your physical presence with your digital one.

Tip: Use bold visuals, minimal text, and a clear call to action.

2. Flyers and Leaflets for Quick Takeaways

Flyers and leaflets are ideal for handing out quick info or placing on your display table. They’re great for listing key services, pricing, or exclusive event offers.

Best used for:

Event-only discounts
Product features
Contact details and QR codes

3. Branded Notebooks and Desk Pads

Give visitors something they’ll actually use after the show. Branded desk pads or notebooks are practical and keep your business name visible long after the event. Add your logo, contact details, and even a calendar or to-do list layout.

4. Custom Clothing for Your Team

Make your team instantly recognisable with branded T-shirts or polos. Matching event clothing not only boosts brand visibility but also creates a more professional presence.

Plus: It’s great for group photos or social media coverage of the event.

5. Promotional Postcards

Postcards are perfect for limited-time offers, new product launches, or as follow-up materials. Use them to direct attendees to your website or a post-event discount.

Hot tip: Choose a gloss or soft-touch lamination to give your postcards a premium finish.

6. Branded Giveaways – One of the Best Print Ideas for Trade Shows

Pens, tote bags, or even coasters – when printed with your branding, these low-cost giveaways turn into mini-billboards.

Pro tip: Choose practical items that will be reused – this extends your brand visibility beyond the event.

7. Brochures and Booklets

If you offer multiple services or products, a stapled booklet or brochure can explain your offering in more detail. They’re ideal for more considered purchases or follow-up discussions.

Ideal for:

Agencies
Manufacturers
Professional services
Event service providers

8. Order Forms or NCR Pads

For businesses taking bookings or enquiries on the day, custom NCR pads (no carbon required) are a smart tool. They let you take a copy of the order or form while handing one to the customer.

9. Branded Signage and Directional Boards

If your event space allows, using Foamex, Correx or Dibond boards can help direct people to your stand or draw attention from across the venue. Printed boards are also great for sponsors, schedules, or interactive zones.

Tips to Get the Most from Your Trade Show Print

Design for your audience: Use strong branding and a consistent tone.
Keep it simple: Your message should be clear and easy to digest.
Think beyond the event: Choose items that have value beyond the trade show. Remember follow up is key!
Work with a trusted print partner: Quality matters – especially when it’s representing your brand.

Need Help Designing Your Trade Show Print?

There’s no shortage of print ideas for events, but focusing on the best print ideas for trade shows helps you get the most value from your marketing spend. If you’re unsure where to start, our team at Reflex Print can help you plan, design, and produce every print item you need to stand out on the day.

At Reflex Print, we specialise in custom trade show printing – from design to delivery. Whether you’re after a one-off set of flyers or a complete exhibition kit, we’re here to help.

When planning your stand, remember that the best print ideas for trade shows combine strong design, practicality, and brand consistency.