How to Choose the Right Print Product for Your Business

Whether you’re a start-up, a growing brand, or an established company, choosing the right print product can elevate how you’re perceived. From business cards to banners, print still plays a vital role in making your message stick.

In this guide, we’ll walk you through popular print products, what they’re best used for, and how to decide what suits your needs.

Business Cards – Your Pocket-Sized First Impression

Best for: Networking, meetings, retail counters

Why choose them: Compact, professional, and essential for sharing contact details.

Silk stock: Smooth, clean finish
Uncoated stock: Writable surface for appointments
Add Spot UV or Foiling: For premium branding impact

Flyers – Perfect for Quick Promotions

Best for: Event marketing, offers, menus, leaflet drops

Why choose them: Lightweight, affordable, and quick to distribute.

A5 or A6: Handy, easy to carry
Gloss: Enhances colour vibrancy
Uncoated: Ideal for writing spaces

Folded Leaflets – More Room to Communicate

Best for: Menus, service lists, event info, tourist guides

Why choose them: More space than a flyer, but more compact than a booklet.

Roll Fold: For step-by-step info
Gate Fold: To highlight a big reveal
DL Size: Fits neatly into envelopes or leaflet holders

Booklets – Great for Brochures, Catalogues & Guides

Best for: Presenting multiple services, products or information

Why choose them: Structured and substantial – ideal for detailed communication.

Saddle Stitched: Event guides, catalogues
Wiro Bound: Manuals, workbooks
Order of Service: Funerals, weddings, christenings

NCR Printing – Practical & Efficient Paperwork

Best for: Trades, logistics, site work, invoices

Why choose it: Carbonless copies of written forms, no scanning or retyping required.

Pads: Day-to-day use
Books: With perforated, tear-out pages
Loose Sets: Great for one-off uses

Banners, Posters & Signs – Make a Big Impression

Best for: Events, exhibitions, shopfronts, sales promos

Why choose them: Large-format visuals that grab attention indoors or out.

PVC Banners: Durable, weatherproof
Foamex / Correx Boards: Ideal for signage
Posters: Perfect for windows and noticeboards

Final Thoughts

The right print product can help your message land exactly how you want it to. Whether you’re handing out a business card, promoting an event with flyers, or guiding customers with booklets, high-quality print adds lasting impact.